Strategy – then Design
A list is essential. Pack for the weather, book flights and accommodation, a good book, passport and all those little things that you sometimes forget. To make the most of your hard-earned and well-deserved vacation, quite a lot of planning and thinking goes into it. You don’t just jump in the car and take off [as liberating as that sounds], unless, of course, you are a sucker for the mystery flight option – if you don’t know where you are going then any destination will do.
In 2012, they engaged Creative Grease to design their flagship publication – The Environmental Scan. This report documents key data and trends in the workforce within the sectors that GSA represent.
The brief was to present 44 pages of reports and tables in an engaging manner, clearly identifying content by each of its 5 sectors. Our approach was to design a simple navigation system, using colour and an information hierarchy. Engaging, full page imagery and breakout devices for key statistics and content facilitated the location of relevant subject matter for the reader.
This is the same approach used for designing a web site. It is the role of design to present information in the most accessible and engaging fashion, no matter what the medium is.
GSA welcomed the opportunity to simplify and develop the organisation’s branding as an extension of this project, and as a result, this key piece of collateral is used by their team as a sales and marketing tool, conveying a more accurate reflection of their organization and its value proposition.
We have since extended this branding strategy across the entire organisation, whilst maintaining the original Government Skills Australia logo mark and colour palette.
Scope of work:
Annual reports | Corporate & campaign collateral | Case study publications | Document templates
Digital campaigns | Website redevelopment [Phase One launched April 2013]
“We recently engaged the team at Creative Grease to undertake all our graphic needs and on delivery of the first piece of work it was a decision well made. They instinctively understood our needs and through strong customer service produced our 2012 EScan by the agreed deadline. This is an important publication and has received praise from our customers. We have already started work on the next project with Creative Grease and I believe that it is just the beginning of a bright future. I have no hesitation in recommending Creative Grease.”
Marketing &Communications Manager
Government Skills Australia