Phoenix Society
Would you take the fifty grand or the car plus the cash? You won’t be taking either unless you buy a ticket! Phoenix came to us for some help with selling more tickets to raise funds for their programs that train and develop people with physical and intellectual disabilities.
The solution is a templated system that promotes the grand prizes, highlights the limited number of tickets and incorporates emotional pull via a series of Emotional Selling Panels that we use to fill the blank ticket spaces.
Scope of work:
> Winter Dreams Lottery Identity
> Lottery Campaign Design
